Big Data, Deep Data, and who needs apples?

So, they took as input "Big Data" from a double-hammer and not much later they had "f = ma" as output.
Or how to generate new laws from context-less data?

• mentioned in Bradley Voytek's "Automated science, deep data and the paradox of information"
• and here is the original article ("Distilling Free-Form Natural Laws from Experimental Data")

I enjoyed this story...